11/10/08

Daniel Craig gets lifetime drive deal with Aston Martin

Aston Martin Daniel Craig

Though some of the James Bond movies featured other cars too, everyone knows that 007’s favorite car is Aston Martin, the DBS being the secret’s agent car in the most recent movie, Quantum of Solace. Of course, this has also brought a lot of advantages to Aston Martin, whose brand image had a lot to gain. And to show their appreciation (and get a little extra buzz, of course), Aston Martin has decided to give Daniel Craig a lifetime drive deal, which means that the actor will be free to go for a spin in any Aston Martin, on the company’s track.

Craig said: “I’m lucky enough that if I desperately want to drive in an Aston Martin, the company is just fantastic to me. They’ll let me go on a track and drive one all day long […] I could drive it faster and more furiously (on the track) than anywhere on the road. I live in London (and) it doesn’t make any sense to drive an Aston Martin there. I’ve nowhere to park it.”

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