11/15/08

Ferrari, Land Rover and Rolls Royce pull out of NAIAS



Auto shows are generally where carmakers like to 'wow' their future customers and show off their new models to both industry rivals and the press. But with the current economic crisis affecting the automotive industry so severely, many companies are choosing to forgo attending the current lineup of events to reduce expenses. Interestingly, it's not just the struggling brands you might expect to cut back, such as General Motors, but even ultra-luxury marques such as Rolls-Royce and Ferrari are having to give up certain legs of the auto show circuit. January's Detroit Auto Show, arguably one of the biggest in the industry, will have several noticeable empty booths - including Ferrari, Rolls Royce, Land Rover and Suzuki.

 

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