11/10/08

Ferrari to build its first theme park

Ferrari Theme Park

Ferrari is really starting to build up its brand. After it recently announced that they’ll open about 40 Ferrari stores in the world, in the next few years, the Italian carmaker came up with other news. The first stone has been lain on what’s going to be Ferrari’s first theme park. Stretching over 250,000 sqm, the park is located in the capital of the UAE, Abu Dhabi. During the foundation stone ceremony a time capsule was buried, containing a conrod and a piston straight from this years World Champion F2007 F1, capsule which will be opened in 2047, when Ferrari celebrates its 100th anniversary.

Ferrari says the theme park, which is scheduled to be completed in 2009 and which will feature a circuit that will offer driving courses for visitors, will be “a unique oasis of discovery, hospitality and beauty that captures culture, flavour and the true spirit of Italian country, as well as the legendary automotive history, feeling and heritage of Ferrari cars and racing.”

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