Lamborghini takes Ad Personam to the next level in Detroit

At last year's Detroit Auto Show, Lamborghini debuted its factory customization program, which it calls Ad Personam. This year, the Italian supercar maker has decided to up the ante, bringing two Ad Personam program cars to the show to demonstrate just what is possible via the in-house personalization service. The two Ad Personam cars were a Murcielago LP640-4 and a Gallardo LP560-4 coupe, both in a striking shade of satin blue. Though it's called a matte blue, in reality it's more of a compromise between the high-gloss paints of years past and the somewhat more light-absorbing but trendy matte colors of recent shows, offering a nearly pearlescent tone with a hip twist, accenting the strong Lamborghini lines. In addition to the satin/matte blue color, three other hues have been added to the Ad Personam portfolio, including Bianco Canopus, Marrone Apus and Nero Nemesis: matte shades of white, brown and black, respectively.

Lamborghini Ad Personam cars at Detroit 2009

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