New Chevy Cruze May Be Delayed Until 2011, Malibu Until 2013
One of GM's most promising
future models -some say maybe even more promising than the all-electric Volt,
the new Chevrolet Cruze could be delayed until 2011, nearly a year after its
original U.S. market launch date, according to a report from Businessweek citing
sources within the company. Likewise, the next next-generation Chevy Malibu may
also be delayed by six months, into 2013, the report said. While GM spokesperson
Dee Allen would not confirm any specific product delays, he told the magazine
that "the company will continue to review the portfolio and concentrate on
what's most important," adding that that some new-car programs "are going to
shift around a bit." -Continued
And the reason behind these delays at such
a crucial time when GM needs to inject its portfolio with cars that people
actually want to buy like the Cruze? What other than to save cash as the General
is getting ready for an even more thornier year in 2009. Yes, you heard right: 2009 is
expected to be worse than 2008 which will see around 14 million vehicles being
sold in the States compared to 16.2 million in 2007. According to Massachusetts
research firm IHS Global Insight, vehicles sales in the U.S. are expected to
drop further in 2009 to around 13.4 million units - not exactly the business
environment everyone was hopping for. "GM doesn't have a choice," told
Businessweek IHS Global Insight analyst John Wolkonowicz. "They have to do
whatever it takes to get through until the car market recovers. That won't
happen until 2010." Hopefully for all us, GM will manage to
make it through to 2010 - with or without Chrysler LLC under its protective
arms...
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