11/15/08

Porsche : New Calendars Reflect Both Past and Future


For the coming year, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is once again offering a varied selection of calendars. Customers have the choice of four unusual wall calendars and a date planner.

On the theme "Engineering and Efficiency", the official Porsche Calendar for 2009 shows twelve detailed views of high tech components to which Porsche sports cars owe their efficiency. Whether double-clutch gearbox, Variocam Plus or direct fuel injection - the larger-than-life close-ups of technical devices, standing for lower fuel consumption and reduced CO2 emissions, provide a fascinating back-drop for the current Porsche models. Following tradition, the calendar, in the format 59 x 55.5 cm, incorporates a collector's coin and costs 35 Euro including VAT. In August 2008, this year's calendar received, the celebrated "iF communication design award 2008" of the International Forum, Hanover, for its successful design.

The Porsche historical calendar for 2009 with the title "Mathematics 2009 - Game of Numbers" presents the origin of the sports car manufacturer's language of form. The Type 64 was created in 1938 under the direction of Professor Ferdinand Porsche. The body has now been reconstructed for the new museum, making it possible for the first time to photograph it for the calendar, where the flowing lines of the Type 64 are revealed in all their fascination. As in previous years, the photographer Frank M. Orel has undertaken the artistic composition of the historical calendar. A vertical spiral binding centrally divides the calendar, which measures 30 x 42 cm (60 x 42 cm when opened out). Stowed in its accompanying slipcase, it will retain its interest as a photographic collection way beyond the year 2009. This calendar is also priced at 35 Euro inclusive of VAT.

For the first time, this year there will be an exclusive wall calendar edition of the historical calendar in DIN A1 format. The pictures of the biggest Porsche calendar ever will tempt purchasers to frame them for themselves. Printed on top quality matte natural paper, the edition is limited to 2,009 items, to match the year it accompanies, and each calendar is sequentially numbered. The price is 99 Euro including VAT.

The Porsche designers from Weissach once again created the "Style Calendar" for 2009, which is entitled "affinities - Verwandtschaften". In this calendar, too, the focus is on the Porsche Type 64: the designers have created twelve sketches and interpretations inspired by the body shell, which has been rebuilt true to the original. The drawings highlight the affinities between the expression of form in the Type 64 and in the current Porsche automobiles. Included with the calendar, which measures 70 x 50 cm, is a CD-ROM with a striking screensaver. The calendar costs 57 Euro including VAT.

The luxuriously produced date planner for the coming year features photographs illustrating the rally history of the Stuttgart sports car manufacturer from 1950 to 2008. Spirally bound in DIN A5 size, it costs 38 Euro inclusive of VAT.

The four calendars and the date planner can be ordered over the Internet at www.porsche.com/shop and will also be available from Porsche centers. Some of these products may be available only in certain countries. source Porsche press release

 

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